Company Overview
Company: WorkerBee.TV
Industry: Video Content Marketing for Associations
Services: Virtual videography, content strategy, online platforms, support for virtual/hybrid events.
Target Audience: Associations and member-based organizations.
Unique Value: Focused on driving member engagement and revenue generation through tailored video content solutions.
Website Preview
Homepage
Content
Engagement
Programs
Challenges
- Outdated Website: The old site was visually outdated and difficult for the client to manage.
- Broken Integrations: Existing integrations weren’t functioning properly, leading to inefficiencies.
- Complex Content Management: The previous system made updating content cumbersome.
- Requirement for Scalability: Needed Amazon S3 integration to ensure future scalability.
Objectives
- Redesign the website for a modern, appealing look.
- Simplify content management for the client with an easy-to-use editor.
- Enhance navigation and internal linking to build user trust.
- Seamlessly integrate HubSpot forms using Elegant Forms for desired functionality.
- Ensure a smooth website migration while retaining SEO performance.
- Complete the project within the 2-month deadline.
Actions Taken
Planning & Development:
- Built the website from scratch using Oxygen Builder, replacing the outdated version entirely.
- Chose Oxygen for its low-code flexibility, development speed, and client-friendly editor.
- Created a section library for easy page creation, enabling the client to update content independently.
Integrations:
- Integrated Amazon S3 to support scalability and manage media content.
- Customized HubSpot form integration using Elegant Forms to meet the client’s design and functionality needs.
Design and Navigation Improvements:
- Improved hero navigation for better first impressions and user engagement.
- Enhanced internal linking for smoother user navigation across all pages.
- Optimized the website for mobile and tablet devices, ensuring a consistent experience across platforms.
SEO-Focused Website Migration:
Website migration is complex, especially when preserving SEO performance. During the WorkerBee.TV migration, we ensured that all previous URLs were properly matched to new counterparts or redirected using 301 redirects. This helped maintain search engine rankings, prevented loss of traffic, and ensured users found the content they needed without hitting broken links. We created a comprehensive redirect map and implemented Google Search Console (GSC) monitoring to track any potential issues post-migration, quickly addressing any dips in traffic or search performance.
Client Training:
To ensure the client could manage their new website without constant developer support, we created a series of educational videos covering:
- How to Use the Website: Detailed walkthroughs of the website’s new interface.
- Creating New Pages: Step-by-step guides for building new pages using the section library.
- Updating Content: Tips and best practices for updating existing content, ensuring consistency and quality.
