Company Overview
commerce website selling e-ink tablets, established
in Manitoba, October 2023. Specializing in Boox e-
ink tablets and accessories, backed by over a
decade of industry experience and a long-standing
partnership with Onyx International since 2010.
Challenges
- New domain and brand new store with zero initial traffic
- Technical issues inherited from the previous developer
- Slow site speed
- Website not indexed by search engines
- Low on-page content
- Frequent out-of-stock issues affecting rankings
- Lack of established brand presence in the Canadian market
Objectives
- Fix technical difficulties and improve site speed
- Add missing metadata to improve search engine visibility
- Fill in content gaps to enhance on-page SEO
- Manage paid ads campaigns to complement organic growth
- Increase organic traffic and improve keyword rankings
- Enhance overall website visibility in search engines
- Establish EinkTab as a credible e-commerce platform for e-ink tablets in Canada
- Implement a robust reporting system for tracking progress
Actions Taken During
The Campaign
- Conducted comprehensive technical audit
- Performed competitor research
- Executed in-depth keyword research
- Addressed and resolved technical issues
- Established monthly reporting system
- Initiated a backlink creation campaign
- Provided ongoing client support and technical assistance
- Developed and implemented content writing strategy
Revenue Performance and Growth
| Time Period | Expected Revenue | Actual Revenue | Growth % |
|---|---|---|---|
| 21/04 | 417 | 3,904 | 835% |
| 28/04 | 805 | 4,074 | 405% |
| 05/05 | 1339 | 5,867 | 337% |
| 19/05 | 2518 | 11,525 | 357% |
| 09/06 | 3710 | 8,801 | 137% |
| 23/06 | 4322 | 9,545 | 120% |
| 28/07 | 5193 | 12,501 | 140% |
| 04/08 | 5922 | 12,379 | 109% |
| 18/08 | 8718 | 28,056 | 221% |
| 25/08 | 9843 | 19,851 | 101% |
Google Search Console Data
This table shows how our website performed on Google from January to September. We can see some good improvements. More people are clicking on our website, with clicks growing from 477 in January to 1,100 in September. Our website is also showing up more often in searches, increasing from 14,500 times in January to 36,900 times in September. The percentage of people who click when they see us (CTR) stayed around 3%, which is steady. Our position in search results got better too, moving from about 17th place to 15th place. All of this means more people are finding and visiting our website through Google, which is a great sign that our website is growing and becoming more popular.
Product Performance Overview
This report shows our product performance from April 24th to now. Our best-selling item is the Boox Note Air3 C, with 108 units sold and $71,951 in revenue. Overall, we've had 24,718 item views, resulting in 1,572 items added to carts and 697 purchases. Total revenue stands at $215,394, indicating strong sales across our product range.
Top Performing
Keywords and Rankings
Conclusion & Summary
EinkTab has grown a lot since it started. More people are visiting the website, finding it easily on Google, and buying e-ink tablets. This is great news!
Our smart plans have helped more people see EinkTab online. Many of these visitors are becoming happy customers. People like the wide choice of Boox products and the helpful information on the site. This makes EinkTab a popular place for anyone interested in e-ink tablets.
The future looks bright for EinkTab. We've built a strong start, and we know where we're going next. We expect to see even more people visiting the site and buying products in the coming months.
This report shows how well EinkTab has done so far. It's on its way to becoming one of the best places to buy e-ink tablets in Canada. We're excited to see EinkTab grow even more!
| Top Performing Keywords | Ranking Position |
|---|---|
| einktab | 1 |
| boox note air 3c canada | 1 |
| boox poke 5 canada | 1 |
| e ink tablet canada | 2 |
| boox tab mini c canada | 2 |
| boox page | 3 |
| boox canada | 4 |
| onyx boox canada | 4 |
| onyx boox page | 4 |
| boox page canada | 5 |
| boox note air 3 canada | 5 |
| boox | 6 |
| e ink tablet | 7 |
| boox palma canada | 8 |
| boox go 10.3 case | 9 |
Client Testimonial
