Company Overview
Select Vape Club i s a premier UK online vaping
retailer, offering a diverse range of high-quality
disposable vapes, elliquids, a n d accessories. With
over a decade o f industry experience, they provide
top brands a t competitive prices. Known for excellent
customer service and expert advice, Select Vape Club
caters t o both novice and experienced vapers.
retailer, offering a diverse range of high-quality
disposable vapes, elliquids, a n d accessories. With
over a decade o f industry experience, they provide
top brands a t competitive prices. Known for excellent
customer service and expert advice, Select Vape Club
caters t o both novice and experienced vapers.
Challenges
- Low Organic Traffic
- Poor Search Engine Rankings: Many product and collection pages were not ranking well on search engines.
- Unoptimized Product Pages: Lack of product descriptions and relevant keywords
- Inadequate Collection Page Structure: The collection pages were not well-organized or optimized, hindering user experience and SEO performance.
- Lack of Fresh, Relevant Content: Lack of supporting content
- Technical SEO Issues: Slow load speed, lack of page structure
- Lack of Site Authority: Missing backlinks from relevant sources
Objectives
- Improve Organic Rankings and Traffic
- Optimize Product Pages: add more content and improve appearance
- Optimize collection pages based on user searched keywords
- Create supporting content
- Increase site speed and appearance
- Increase site authority by building backlinks
Actions Taken During
The Campaign
- Website Technical Audit
- Shopify Management
- SEO Optimize Product pages
- Collection Pages Planning and Implementation
- Blog Writing and Publishing
- Monthly Reporting (GSC + GA4)
- Off Page Linkbuilding Monthly
- On-Going Performance-Base
- Strategy Optimization
- Sales Insights Reportings
Website Key Metrics
As the result of this campaign we were able to achieve the following numbers:
| 4 Month Insights (GA4) | Value |
|---|---|
| Total Users | 32.9K |
| Organic Traffic | 24.1K |
| Total Sessions | 47K |
| Sales | 1K |
| 4 Month Insights (GSC) | Value |
|---|---|
| Total Clicks | 29K |
| Total Impressions | 111M |
| Average CTR | 2.6% |
| Average Position | 17.9 |
| Google SERPs Keyword Position | Location - UK |
|---|---|
| 15000 puff disposable vape | 5 |
| 12000 puff vape | 2 |
| 4000 puff vape | 7 |
| 1000 puff vape rnm | 4 |
| big puff vapes | 6 |
| 8000 puff vape | 3 |
| crystal pro ultra | 1 |
| juicy wave vape | 6 |
| og super smash vape | 4 |
| big crystal bars | 4 |
Results in Numbers
The campaign significantly increased user engagement from organic search, as evidenced by the substantial growth in the number of users from this channel compared to other sources.
Google Search Console
Google Analytics
Google Search Console
Conclusion & Summary
QVM Digital Marketing’s targeted SEO strategy led to a 75% increase in Select Vape Club’s organic traffic and sales, driving significant growth for the business. This approach enhanced visibility, user engagement, and conversion rates, solidifying Select Vape Club’s position in the competitive UK vaping market. The results demonstrate the effectiveness of tailored SEO efforts in achieving long-term business growth.
