Company Overview
Company: Michelle Reyes Tax Service
Industry: Tax Services, Accounting, Bookkeeping
Services: Personal and small business tax preparation, bookkeeping, payroll, PST/GST remittances.
Target Audience: Individuals, rental property owners, self-employed individuals, and small businesses, including specialized professions like truck drivers and healthcare aides.
Unique Value: Family-run business focused on personalized support, affordability, and 24/7 availability.
Website Preview
Challenges
- Incomplete Website: The previous version lacked detail and visual appeal, making it difficult for visitors to navigate.
- Missing Key Integrations: Email SMTP was not connected, resulting in missed form submissions and lost leads.
- Insufficient SEO Setup: The site ignored SEO best practices—no proper heading structure, meta titles, or descriptions.
- Low User Trust: Limited information and poor organization made it harder for clients to understand the services offered or trust the business’s online presence.
Objectives
- Redesign the website for a clean and approachable look that reflects the professionalism of Michelle Reyes Tax Service.
- Improve user experience by organizing content clearly and making it easier for clients to reach out.
- Address technical issues like the missing email notifications for form submissions.
- Implement basic SEO practices to lay the groundwork for better search visibility.
- Complete the project swiftly, within a one-week timeline.
Results:
- Fast Turnaround: The project was completed within the expedited one-week timeline, delivering a ready-to-use website without compromising on quality.
- Enhanced User Experience: Visitors now enjoy a clearer, more organized website with easy access to service details and contact options, reflecting the friendly yet professional nature of Michelle Reyes Tax Service.
- Restored Functionality: All form submissions now reach the client’s inbox, leading to better lead management and customer communication.
- Improved Visual Appeal: The new design, featuring custom colors and a redesigned logo, provides a fresh, inviting look that resonates with the business’s values.
- Strong Foundation for SEO: With a proper SEO structure, including optimized meta titles and descriptions, the website is now positioned for better visibility in search engines.
Conclusion:
The redesign of Michelle Reyes Tax Service’s website transformed it into a modern, user-friendly platform that aligns with their commitment to personalized, professional support. By addressing key technical issues, enhancing visual appeal, and providing a streamlined user experience, the new website effectively represents the value Michelle Reyes Tax Service brings to its clients. The client’s satisfaction and seamless handoff highlight the success of this project, providing a solid foundation for future growth.
