Company Overview
MAD Social is a digital marketing agency that specializes in strategic social media management, helping businesses build strong, engaging online communities. With a cost-effective Canadian-based team, MAD Social delivers tailored content and campaigns designed to boost brand visibility and outshine competitors in crowded markets.
Challenges
- Highly competitive Minneapolis digital marketing landscape
- Limited initial online visibility for target keywords
- Need to outrank established competitors, including industry giant Thrive
- Generating qualified leads in a new market
- Achieving significant results within a short 6-week timeframe
The Step-by-Step Approach
Week 1-2
Research and Strategy Development
- Conducted comprehensive geo-location analysis
- Examined 50 states for economic growth potential
- Identified 7 prime candidates with similar structures to Canada/Manitoba
- Performed keyword research and competitor analysis
- Identified high-value keywords: "social media marketing Minneapolis" and "Minneapolis social media marketing"
- Analyzed top-ranking competitors' strategies, including Thrive
- Developed an innovative content strategy
- Decided to use blog posts as landing pages, thinking outside the box
Week 3-4
Implementation and Optimization
- Technical SEO Improvements
- Optimized site structure and URL hierarchy
- Implemented SSL and improved page load speeds
- Enhanced mobile responsiveness
- Innovative Content Development
- Created targeted blog posts designed to function as landing pages
- Incorporated local Minneapolis themes and trends
- Optimized these blog posts for both user engagement and search engines
- On-Page SEO
- Implemented schema markup on blog post landing pages
- Improved internal linking structure to boost the authority of key pages
- Off-Page SEO
- Initiated strategic backlink-building campaign
- Focused on quality over quantity, targeting relevant local directories and industry-specific platforms
Week 5-6
Outreach and Lead Generation
- Continued aggressive backlink building
- Reached 100+ quality backlinks
- Launched targeted social media campaigns
- Highlighted MAD Social's unique value proposition, including cost-effectiveness due to Canadian-based team
- Implemented lead generation tactics
- Utilized blog post landing pages for lead capture
- Offered complimentary discovery sessions with light strategy consultations
- Monitored and adjusted strategies based on real-time data
- Continuously refined approach to maintain competitive edge over Thrive and other competitors
Results
- SEO Performance
- Achieved #1 ranking for "Minneapolis social media marketing"
- Secured #1 position for "social media marketing Minneapolis"
- Generated 16,500 impressions during the campaign period
- Successfully outranked Thrive, pushing them to the 5th spot in search results
- Lead Generation
- Successfully generated 5 qualified leads
- Innovative Strategy Success
- Blog posts as landing pages proved highly effective for both SEO and lead generation
- Demonstrated the power of creative, out-of-the-box thinking in digital marketing
- Competitive Edge
- Established MAD Social as a formidable player in the Minneapolis market, surpassing established competitors
- Timeframe
- Accomplished all objectives within the challenging 6-week timeframe
